5 Ways to Use Publicity to Rebrand yourself in 2019
Have you ever wondered how you can use the power of publicity to take your brand to new heights? Maybe things have gotten a bit stale and you seriously need a bit of PR to boost your profile or business.
Do you sometimes feel that you are struggling more than you need to in your business because you aren’t leveraging the power of the media? And yet you’re not really sure what steps to take to shift things?
If your answer is YES to any of the questions above then this article is a must-read.
Here are 5 tips that you can use publicity to rebrand yourself:
Invest in PR and Media Coaching:
If you’ve been thinking of working with a PR and Media Coach for a while now, go for it, this could be a game changer for your brand. It could really be the thing to help you to increase your visibility in the Media which can give your brand the lift that it needs. Relying on Social Media alone isn’t enough, especially as the online scene has become heavily saturated, most entrepreneurs and smaller brands often struggle to be seen and heard (with all the noise online). So totally consider doing something outside of the box. Work with someone who can help you get some media opportunities in 2019.
‘If I were down to my last dollar, I would spend it on Public relations’ - Bill Gates
Hire your very own Publicist:
If you are an entrepreneur that’s on a mission to acquire huge success in your business, chances are you have a lot on your plate. Whether that's managing your team or being super active on Social Media, the last thing you want to do is to try and be your own Publicist too. Unless you studied Media studies, PR, Mass Communications, Journalism (or anything related to these topics) totally consider outsourcing your PR. Hire a good Publicist that can do all of the pitching for you along with all of the following up. Let him (or her) secure all of the media interviews and speaking gigs on your behalf and watch your business move to new heights.
3. Get onto Video:
It’s easy to assume that all entrepreneurs use online video platforms like Facebook live, Instagram stories along or video content as part of their marketing strategy but this is not the case for all business owners. If you haven’t yet jumped on the video marketing bandwagon, now might be one of the best times to do so. Creating content on video could literally change everything for your business (if you are consistent) it could be the thing to make you hit your income goals, attract new clients, rebrand your biz and make a bigger impact. If done well it could even help you to become a millionaire just like Top Influencers and YouStars like Marie Forleo, Zoella and Alex Ikonn that have been able to use the power of video to impact a global audience.
4. Invest in a Professional Film Crew:
Now this doesn’t have to be as glamorous or as expensive as it sounds but sometimes DIY-ing it just isn’t the one, you’ve just gotta call in the professionals. I’ve invested in professional videographers several times and it has made a difference big time, for instance, I’ve hired a cinematographer who created two of my music videos and I most certainly loved the look and feel of my brand when this happened. Maybe you could start by hiring a producer who can help you create a new introduction video or a new showreel. What a great way to come out with something fresh and new to really add a spark and a professional vibe to your brand.
5. Highlight your latest Media coverage:
Good press has always been valuable in the market place, publicity is one of the best ways to be seen and heard in powerful ways. Not only can it increase your following and influence but it can also increase your credibility and impact. Many of us buy cereals like ‘Shredded Wheat’ or ‘Cheerios’ all because we saw an advert on TV when we were like 12 years old. The power of PR has helped hundreds of celebrities like the Kardashians, J-lo and Will Smith become multi-millions, all because they started appearing on TV and other media platforms. If it worked for them it also has the potential to work for you too. Start leveraging the power of PR from today. Do more interviews and speaking gigs than ever before and be sure to highlight your publicity on Social Media, on your blog, on your website and talk about your media wins in your live streams and videos, don’t be shy, dare to shine and you’ll see amazing opportunities come your way just like the celebrities do.